Xbox Series X Shaped Like an Alligator for Grand Theft Auto 6 Sweepstakes

In a creative twist to promote the upcoming release of Grand Theft Auto 6, Xbox has unveiled an alligator-shaped console that houses a fully functional Xbox Series X. This unusual piece of hardware, crafted by John Nolan Studio, forms the centerpiece of a sweepstakes where participants have the chance to win the distinctive gaming device.

The alligator-themed console, which reportedly measures over five feet in length, is more than just a novelty item. It includes a custom Xbox controller adorned with bite marks, adding to its charm and uniqueness. The sweepstakes, which is open to US residents aged 18 or older, runs from November 3 to November 10, 2026, coinciding with the game’s launch date of November 19, 2026.

To enter the contest, participants must follow @XBOX on social media and repost the sweepstakes post using the hashtag #XbiteSweepstakes. This creative approach not only showcases the capabilities of the Xbox Series X but also ties into the game’s setting in a fictional version of Florida, making it a perfect fit for the grand scheme of Grand Theft Auto 6’s promotional activities.

However, there is some confusion regarding the official name of the alligator-shaped console. While Polygon reports it as 'Xbox Series X-BITE', GameSpot and IGN suggest alternative names such as 'X-Bite' and 'Xbox Series X-Bite'. These discrepancies highlight the playful nature of the marketing campaign, leaving room for interpretation among fans and enthusiasts alike.

Despite these naming differences, the alligator-shaped console stands out as a unique and memorable piece of gaming hardware, designed to capture attention and excitement leading up to the release of Grand Theft Auto 6. With Rockstar Games having an exclusive marketing deal with Sony, Microsoft has had to get creative with their promotional strategies, ensuring that the alligator-shaped console serves as a standout feature in the lead-up to the game’s launch.

What we know

• An Xbox Series X console was shaped like an alligator. ¹²³⁴
• John Nolan Studio built the alligator-shaped console. ¹²³⁴
• The alligator-shaped console is part of a sweepstakes to win it. ¹²³⁴
• The alligator-shaped console likely contains a fully functional Xbox Series X. ¹
• A custom Xbox controller with bite marks is likely included with the alligator-shaped console. ¹²
• The sweepstakes likely ends on November 10, 2026. ¹³
• Winners must be US residents aged 18 or older. ¹³
• The alligator-shaped console is likely over five feet long. ¹²⁴
• Participants must repost the sweepstakes post with the hashtag #XbiteSweepstakes to enter. ²³
• The sweepstakes likely starts on November 3, 2026. ¹³
• The alligator-shaped console can likely be turned on by pressing the Xbox button on its back. ³
• Participants must follow @XBOX on social media to enter the sweepstakes. ³
• GTA 6 is set in a fictional version of Florida. ³
• GTA 6 is scheduled to launch on November 19, 2026. ³
• Sony has an exclusive marketing deal with Rockstar Games for Grand Theft Auto 6. ⁴
• Microsoft cannot mention Grand Theft Auto 6 in its blog posts due to marketing restrictions. ⁴
• The alligator-shaped console is used as a creative way to promote gaming on Xbox Series X. ⁴

What remains unclear

• The exact name of the alligator-shaped console is disputed, with different sources suggesting 'Xbox Series X-BITE', 'X-Bite', and 'Xbox Series X-Bite'. ¹²³