The Taiwanese chipmaker is shifting focus, signaling changes in the landscape for physical game media.

Macronix, a leading manufacturer of ROM chips for Nintendo Switch cartridges, is phasing out its production of these essential components, marking a significant shift in the physical games media industry. This move comes as the company's ROM revenue for Nintendo Switch cartridges has seen a notable decline, now accounting for just 5% of its Q3 2026 sales, down from 26% a year earlier 1234.
This reduction in ROM chip sales is part of Macronix's strategic decision to pivot towards NOR flash memory, which is increasingly important for data center applications. By focusing on this segment, Macronix aims to capitalize on growing demand for high-performance storage solutions in the tech sector 14.
Despite the changes at Macronix, Nintendo remains steadfast in its commitment to physical games. The Japanese gaming giant has no immediate plans to abandon the cartridge format, which continues to be a beloved feature among many players 12. However, some Switch 2 games have introduced a hybrid model where physical copies serve as keys for downloading digital versions from the Nintendo eShop, rather than containing all the game data 23.
In the broader context, Nintendo's software sales show a steady trend towards digital purchases. For the fiscal quarter ending June 2026, 61.5% of Nintendo's software sales were digital, marking a 2.2% increase from the previous year 24. Despite this growth in digital sales, physical games still account for 38.5% of Nintendo's game sales, a proportion that is notably higher than other major gaming companies like Capcom 1.
Macronix's financial performance in Q3 2026 was robust, with a net profit of approximately $337 million, reflecting strong demand for its NOR and NAND memory products. Revenue from NOR memory saw a substantial increase of 158% compared to the previous year, while NAND memory revenue surged by an impressive 768% 14. These figures underscore the company's success in adapting to market needs and its expectation of continued growth in the semiconductor sector 1.
The switch to NAND flash memory for the Nintendo Switch 2 further highlights the evolving landscape of game consoles. ROHM Semiconductor provides the NAND flash memory used in the latest Switch model, indicating a shift away from traditional ROM chips for game storage 4.
High manufacturing costs and limited silicon suppliers continue to pose challenges for game publishers, affecting their profit margins. The specialized, high-speed ROM technology used in Nintendo's game cards is unique to its hardware, adding another layer of complexity to the production process 3.
Likely accurate — probability of truth 77%, weighted across 17 claims from 4 independent outlets.