John Frieda, Iconic Hairstylist to Princess Diana, Dies at 75
The renowned British hairdresser, celebrated for his work with celebrities like Twiggy and Princess Diana, has passed away.
British celebrity hairstylist John Frieda, who was known for his close relationship with Princess Diana and his innovative haircare products, has died at the age of 75. 1234
Frieda, born in 1951 in London, left an indelible mark on the world of fashion and beauty through his creative styling and entrepreneurial spirit. One of his most memorable contributions to the industry came in 1976, when he crafted the distinctive 'Purdey' hairstyle for actress Joanna Lumley, which became a symbol of elegance and grace. 124
Over the decades, Frieda worked with a roster of notable clients, including legendary figures such as Twiggy, Jackie Kennedy, and Mick Jagger, showcasing his talent and influence in the 1960s and 1970s. His professional success extended beyond just styling, as he also made a significant impact in the business world by selling his hair care company to Kao Corporation in 2002 for a staggering $450 million. 12
Frieda's family background played a role in shaping his career path; his father and grandfather were both involved in the hairdressing business, providing him with a rich legacy to build upon. Throughout his life, he maintained personal connections with several high-profile individuals, marrying Scottish singer Lulu from 1976 until their divorce. More recently, he found love again in 2019, marrying Avery Agnelli and welcoming two children, Jackson and Leyla, into his family. 123
What we know
- John Frieda, a British celebrity hairstylist, died at the age of 75. 1234
- He was born in 1951 in London. 1234
- Created the 'Purdey' hairstyle for Joanna Lumley in 1976. 124
- Worked with notable clients such as Twiggy, Jackie Kennedy, and Mick Jagger. 12
- Sold his hair care company to Kao in 2002 for $450 million. 12
- His father and grandfather were involved in the hairdressing business. 12
- Married twice and had three children, including a stepdaughter. 12
- Married Lulu from 1976 to their divorce. 23
- Reportedly married Avery Agnelli in 2019 and had two children with her. 2
Trust Score report
High confidence — probability of truth 86%, weighted across 10 claims from 4 independent outlets.
- confirmed John Frieda, a British celebrity hairstylist, died at the age of 75. (97%)
- confirmed Frieda was born in 1951 in London. (97%)
- confirmed Frieda created the 'Purdey' hairstyle for Joanna Lumley in 1976. (93%)
- confirmed Frieda was known for working with notable clients such as Twiggy, Jackie Kennedy, and Mick Jagger during the 1960s and 1970s. (87%)
- confirmed Frieda sold his hair care company to Kao in 2002 for $450 million. (87%)
- unverified He opened his first salon in 1976 at age 25. (51%)
- confirmed His father and grandfather were both involved in the hairdressing business. (87%)
- confirmed Frieda was married twice and had three children, including a stepdaughter. (87%)
- confirmed Frieda was married to Scottish singer Lulu from 1976 to their divorce. (86%)
- likely He married Avery Agnelli in 2019 and had two children with her, Jackson and Leyla. (72%)
Sources
- BBC Entertainment — Celebrity hairstylist John Frieda dies aged 75
https://www.bbc.co.uk/news/articles/crlykl5gl3x4o?at_medium=RSS&at_campaign=rss - The Guardian Business — ‘A true icon of the hair industry’: Celebrity hairstylist John Frieda dies aged 75
https://www.theguardian.com/lifeandstyle/2026/nov/04/celebrity-hairstylist-john-frieda-dies-aged-75 - NBC News — Celebrity hairstylist John Frieda dies at 75
https://www.nbcnews.com/news/obituaries/celebrity-hairstylist-john-frieda-dies-75-rcna607397 - Page Six — John Frieda, Princess Diana’s iconic hairstylist and friend, dead at 75
https://pagesix.com/2026/11/04/celebrity-news/john-frieda-princess-dianas-hairstylist-and-beauty-mogul-dies-at-75/