The South Korean automaker is set to introduce a new electric SUV, aiming to capture the growing Indian market.

Hyundai has reportedly hinted at naming its upcoming mass-market electric SUV the IONIQ P, as the company continues to expand its presence in the rapidly growing Indian automotive sector. According to several outlets, the vehicle, codenamed HE1i, is part of Hyundai's IONIQ EV lineup and is expected to be positioned as a smaller, lower-priced alternative to the existing Creta Electric model 1.
This move comes as Hyundai seeks to solidify its position in India, which has become the automaker's fastest-growing market, experiencing a 9.5% increase in sales in the third quarter of fiscal year 2027 1. With ambitious goals to produce 1.1 million units in India by 2030 and plans to invest $15.5 billion in the country by 2032, Hyundai is looking to capitalize on the burgeoning demand for electric vehicles in the region 1.
The IONIQ P is also notable for being the first electric SUV produced locally in India by Hyundai, marking a significant step towards the company’s local manufacturing strategy 1. This development aligns with Hyundai's broader vision for the Indian market, where it aims to establish itself as a leader in both traditional and electric vehicle segments.
In contrast to the robust growth in India, the US market for electric vehicles has shown signs of cooling down. Over the first three quarters of 2026, sales of electric vehicles in the United States decreased by 30%, influenced by the elimination of federal tax credits in 2025 and a shift in consumer preferences towards more affordable hybrid models 2. Despite this dip, the Tesla Model Y maintained its status as the leading EV in American sales, with only a 1% drop in total units sold to 106,962 2.
Other notable trends in the US market include a significant decrease in sales for the Hyundai Ioniq 5, which saw a 52.8% reduction in Q3 2026, while the Toyota bZ experienced a boost due to recent model year updates 2. Additionally, Rivian's rise from the tenth to the second spot in EV brand rankings highlights the competitive nature of the market, alongside the notable drops in sales for the Chevrolet Equinox EV, Ford Mustang Mach-E, Nissan Leaf, and Volkswagen ID.4 2.
While the US market for electric vehicles may be experiencing some turbulence, the global landscape shows promise for continued growth. In China, for instance, EVs accounted for 53% of all car sales in 2025, compared to just 10% in the US, indicating a vast potential for expansion in other regions 2.
Likely accurate — probability of truth 69%, weighted across 21 claims from 2 independent outlets.