Apple Services Segment Surges to Record $31.6 Billion in Latest Quarter
The tech giant's services division saw a significant boost, reaching a new high of $31.57 billion in the September quarter.
Apple has announced a notable milestone in its latest financial report, with the company’s Services segment achieving a record-breaking revenue of $31.57 billion during the September quarter 2345. This marks a 10% increase from the previous period, showcasing the ongoing strength of Apple’s subscription-based offerings and digital services.
The success of the Services segment is part of a broader trend of growth for Apple, with the company reporting a total quarterly revenue of $114.5 billion, a 12% rise compared to the same quarter last year 2345. This robust performance is further highlighted by the impressive 17% increase in iPhone revenue, which stood at $57.58 billion 2345.
While the iPhone and Services segments shone, other product categories also showed varying levels of success. Mac revenue experienced a healthy 24 percent growth, reaching $10.79 billion 35, indicating continued demand for Apple’s personal computing devices. However, the iPad faced a slight downturn, with revenue decreasing by 10 percent to $6.23 billion 35.
In addition to these financial highlights, there were notable changes within Apple’s leadership. John Ternus took over as CEO on September 1, 2026, marking a new era for the company 24. Under his leadership, Apple has seen steady progress, with reportedly strong operating cash flow of $28 billion for the quarter 5. Furthermore, the company returned $28 billion to shareholders, demonstrating its commitment to rewarding investors 5.
Customer satisfaction and loyalty have played a crucial role in driving Apple’s success, contributing to a new record for active device installations 5. This suggests that consumers continue to find value in owning multiple Apple products, reinforcing the company’s ecosystem advantage.
What we know
- - Apple's Services segment revenue hit a record $31.57 billion in the September quarter 2345
- - Total iPhone revenue was $57.58 billion, marking a 17% increase 2345
- - Apple reported total quarterly revenue of $114.5 billion, representing a 12% growth year over year 2345
- - Mac revenue grew by 24 percent to $10.79 billion 35
- - iPad revenue decreased by 10 percent to $6.23 billion 35
- - John Ternus became Apple's CEO on September 1, 2026 24
- - Wearables, Home, and Accessories revenue for Q4 2026 was $8.30 billion 5
- - Operating cash flow for Q4 2026 was $28 billion 5
- - Apple returned $28 billion to shareholders in Q4 2026 5
- - Customer satisfaction and loyalty contributed to a new record for active device installations 5
Verification report
Likely accurate — probability of truth 85%, weighted across 10 claims from 5 independent outlets.
- confirmed Apple's Services segment revenue reached a record $31.57 billion in the September quarter. (97%)
- confirmed Total iPhone revenue was $57.58 billion, marking a 17% increase. (97%)
- confirmed Apple reported total quarterly revenue of $114.5 billion, representing a 12% growth year over year. (97%)
- confirmed Mac revenue grew by 24 percent to $10.79 billion. (85%)
- confirmed iPad revenue decreased by 10 percent to $6.23 billion. (85%)
- confirmed John Ternus became Apple's CEO on September 1, 2026. (85%)
- likely Wearables, Home, and Accessories revenue for Q4 2026 was $8.30 billion. (71%)
- likely Operating cash flow for Q4 2026 was $28 billion. (71%)
- likely Apple returned $28 billion to shareholders in Q4 2026. (71%)
- likely Customer satisfaction and loyalty contributed to a new record for active device installations. (71%)
Sources
- NYT Business — Anthropic Reveals Surging Revenue in Third Quarter as I.P.O. Approaches
https://www.nytimes.com/2026/11/02/business/anthropic-earnings-ai.html - Variety — Apple Services Revenue Hits New Record of $31.6 Billion, up 10%, in September Quarter
https://variety.com/2026/digital/news/apple-september-2026-earnings-services-revenue-hits-new-record-1236937903/ - The Verge — Apple set an iPhone sales record even without a new standard iPhone
https://www.theverge.com/tech/1024748/apple-q4-2026-iphone-sales-earnings - Deadline — Apple FYQ4 Revenue Tops Forecasts On iPhone Sales As New CEO John Ternus Steps Up
https://deadline.com/2026/11/apple-iphone-fyq4-earnings-new-ceo-john-ternus-1237211541/ - 9to5Mac — Apple reports Q4 2026 earnings: $114.5 billion in revenue, up 12%
https://9to5mac.com/2026/11/02/apple-reports-q4-2026-earnings/